When it comes to sustainability, we often focus on physical items like plastic bags and cars, but the digital world also has a carbon footprint.
Programmatic advertising plays a role in this, with wasted energy from ad servers and data centers. Agencies are now embracing eco-friendly strategies.
Brands must also consider sustainability for their advertising strategies to appeal to modern, socially responsible audiences. Efficiency is key in minimizing costs and environmental impact.
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Green Practices in Programmatic Advertising: The Way for Sustainable Digital Campaigns
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What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? To find out, researchers conducted a survey in June 2025 among 164 brand- and agency-side marketers.
Alphabet, Amazon, and Meta now draw over half of global ad spend outside China, and they are forecast to account for the bulk of ad market growth this year, according to recent research from WARC.
Affiliate marketing offers performance-based growth—but it also attracts fraud. Discover how compliance and monitoring tools defend your brand and budget from abuse. Read more.
Association media offers reliable, first-party data rooted in professional intent—improving B2B targeting, engagement, and ROI through contextual trust. Read more.
Global ad spend on professionally produced news content will fall to $32.3 billion this year, a 33% decrease from 2019, according to recent research.
CTV advertising isn't just for awareness—it's also a performance channel, even for B2B. Discover targeting, retargeting, and measurement tactics that drive conversions. Read more.