If you find yourself moaning about something "everyone is talking about," it may be a good time to use that something to benefit your PR strategy. Just don't push too far outside your client's wheelhouse.
Crises are inconvenient but inevitable. These four high-profile calamities from 2022 are great examples of what and what not to do during a crisis.
Writing for public relations can be a challenge, especially when you're not familiar with your client's industry. Check out three tips for successful PR writing.
Press releases are widely maligned. But if you use them strategically, they can be effective marketing and communications tools. Here's how to make yours a success.
Now that media outlets have fully transitioned to online spaces, PR and SEO have become intrinsically linked. Journalists do searches, too, and the higher a press release ranks in search results, the more likely it will be covered.
Most business leaders who have been through a crisis say they would practice their communications plan more in advance, use more communications tools, and broaden the scope of their communications plan, according to recent research.
AI will only replace you if your pitches and marketing copy are as wooden as those crafted by... well, a robot. It's time to embrace your humanity.
People say businesses should act as trustworthy information sources, base actions on science, and avoid aligning with a political party to avoid being seen as politically motivated when taking stands, according to recent research from Edelman.
Are your PR and marketing departments butting heads? It happens. But as in every case, companies have greater success when the two departments work together. Check out four tips for uniting marketing and PR pros.
Public relations professionals are much more likely to say they are politically progressive compared with the general population of the United States, according to recent research from the NYU School of Professional Studies and PR Week.
Members of the media say the characteristic they appreciate most in PR professionals is understanding what journalists need, and the characteristic that needs the most improvement is also understanding what journalists need.
In the midst of layoffs and economic uncertainty, what tactics will public relations firms turn to in the new year? Check out these five possibilities.
Fears of a possible recession have B2B SaaS companies feeling off-balance. But that doesn't mean branding has to stop. Time to pull out these five PR tactics and make your company stand out in a different way.
More than three quarters of comms and PR professionals say their volume of work has increased over the past few years, according to recent research from Ned’s Job of the Week and Sword and the Script Media.
You know you've got the best service around. But does anyone else know it? Check out these three tips to increase brand awareness with more media coverage.
"Oh, that company? I hear it's shady..." Don't let that happen to you! Consistent vigilance over your media mentions can help manage your brand's reputation.
Working in PR and media relations means no day will ever be the same, so it's imperative that you roll with changes and adjust how you work. These four tips can help.
PR seems firmly tied up in a company's brand reputation vs. money-making ventures. But that perception needs to change, argues this article.
Ahh! Crisis! What now? Before you attempt to communicate with the outside world, your internal crisis management must run smoothly. This article offers five tips to ensure it does.
A lot of factors go into an effective lightning strike moment—the sudden flash of attention that draws attention to your brand. And if a PR strategy isn't one of them, you're doing it wrong. Here's why.
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