How Journalists Feel About the Use of AI by PR Professionals
Some 44% of journalists say they have a negative view of the use of AI by PR pros to craft press releases and pitches, 12% have a positive view, and 38% are neutral.
The Impact of Generative AI on Press Releases
Public Relations — Wed., Oct. 16, 2024One-fourth of PR and communications professionals use generative AI tools for press releases according to a PR Newswire report.
The report, based on a survey of 665 professionals, shows 26% use AI, 42% are open to it, and 32% have no plans.
AI is used for headlines, body copy, and proofreading. Top challenges include low media pickup, targeting the right audience, and standing out.
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The Impact of Generative AI on Press Releases
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