64% of PR professionals are using generative AI, such as ChatGPT, for tasks like writing social copy and conducting research.
According to a survey by Muck Rack, the use of generative AI programs has increased from 28% in early 2023 to 64% in late 2023.
PR professionals say they have to edit the text generated by AI and are concerned about the potential risks, such as younger PR pros not learning principles of the profession and clients thinking they don't need content creators anymore.
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The State of Generative AI Use in Public Relations
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