What Journalists Want From PR Pros
What types of content do journalists find most valuable from PR professionals? How do they want to receive pitches and how often? To find out, researchers surveyed 3,016 journalists in 19 countries.
Successful PR strategies require dedication and expertise, and Taylor Swift's campaign spans decades and comprises core elements any brand would do well to replicate.
Swift's PR strategy emphasizes storytelling, fosters engagement and connection, and maintains consistent branding across all platforms, making her a pop culture PR powerhouse.
Swift's skill as a storyteller shines through in her public relations, and she has built a reputation for adapting her branding to fit her transition into various musical genres while remaining authentic and open.
... continue reading belowTaylor Swift's PR Strategy: Lessons for Any Brand
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What types of content do journalists find most valuable from PR professionals? How do they want to receive pitches and how often? To find out, researchers surveyed 3,016 journalists in 19 countries.
Are PR pros using generative AI to help with their jobs? If so, what sorts of tasks are they using AI programs for? Find out.
Demonstrating the link between investment in PR/corporate communications and business outcomes has always been hard. But proving value is getting easier. Here's what you need to know.
An increasing number of customers want ethical products and services. That means marketers need to adopt more ethical marketing practices. Here's what you need to know—and do.
Radio and podcast appearances can be powerful ways to spread your message to an audience of avid listeners who might convert into potential leads. But you have to know how to tailor your message to audiences that listen to these types of shows. These useful tips will help.
These days, public relations extends beyond traditional media. In fact, you can—and should—use social media for your B2B brand's PR as well. If only because 75% of B2B buyers use social media to make purchase decisions. Find out how to reach them.