We Don't Need Your Pride, We Need Your Respect: The LGBTQ+ Community and Corporate America

Marketing Strategy — Thu., Oct. 3, 2024

Corporate America has not fully embraced LGBTQ+ Pride, leading to superficial and short-lived support. Companies often overlook the diverse needs of the community and tie allyship to profit, ultimately abandoning their initiatives when faced with opposition.

Pride may symbolize progress, but LGBTQ+ people still face discrimination. Companies' limited understanding and performative support perpetuate inequalities. The community demands genuine choice, courage, conviction, and commitment from corporate partners.

To truly support the LGBTQ+ community, companies must prioritize meaningful actions over empty gestures. Cause marketing can be effective, but it requires a deep understanding of and genuine support for the community's diverse needs and struggles.

... continue reading below