How B2B Prospecting Has Changed
Most marketers and salespeople say B2B buyers are less trusting of prospecting today compared with in the past, according to recent research.
We Don't Need Your Pride, We Need Your Respect: The LGBTQ+ Community and Corporate America
Marketing Strategy — Thu., Oct. 3, 2024Corporate America has not fully embraced LGBTQ+ Pride, leading to superficial and short-lived support. Companies often overlook the diverse needs of the community and tie allyship to profit, ultimately abandoning their initiatives when faced with opposition.
Pride may symbolize progress, but LGBTQ+ people still face discrimination. Companies' limited understanding and performative support perpetuate inequalities. The community demands genuine choice, courage, conviction, and commitment from corporate partners.
To truly support the LGBTQ+ community, companies must prioritize meaningful actions over empty gestures. Cause marketing can be effective, but it requires a deep understanding of and genuine support for the community's diverse needs and struggles.
... continue reading below
Enter your email address to continue reading
We Don't Need Your Pride, We Need Your Respect: The LGBTQ+ Community and Corporate America
Don't worry ... it's FREE!
