
What's Different About the World's Most Successful B2B Marketers in 2025
New survey data shows how Agile practices and AI integration drive productivity, reduce stress, and support compliance in B2B marketing. Read more.
According to recent research from Edelman, people have made brand choices to express their own personal politics globally.
Based on data from a survey, the 2024 Edelman Trust Barometer: Brands and Politics report shows that 26% of global respondents say brands should weigh in on politics more.
60% of respondents say they buy, choose, or avoid brands based on their personal politics, and 78% say there are foreign brands they will not buy because of their headquarters.
... continue reading belowBrands & Politics: Do People Want Brands to Weigh In More?
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New survey data shows how Agile practices and AI integration drive productivity, reduce stress, and support compliance in B2B marketing. Read more.
B2B marketers face competing pressures in data use and goal-setting. Ethical marketing offers a clear path to build trust, respect privacy, and improve marketing results. Read more.
What are senior marketers struggling with the most? Which challenges are growing in importance? To find out, researchers polled 281 marketing leaders.
Small business owners are adapting fast, using "old" and new tech and channels to grow in 2025's tough economy. Read more.
Most B2B marketers in the US and Europe are concerned about geopolitical tensions and they are adjusting their budgets because of those concerns, according to recent research.
Explore how B2B marketers can align AI with human outcomes by applying the Now-Next Continuum across strategy, measurement, and technology. Read more.