According to recent research from Edelman, people have made brand choices to express their own personal politics globally.
Based on data from a survey, the 2024 Edelman Trust Barometer: Brands and Politics report shows that 26% of global respondents say brands should weigh in on politics more.
60% of respondents say they buy, choose, or avoid brands based on their personal politics, and 78% say there are foreign brands they will not buy because of their headquarters.
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Brands & Politics: Do People Want Brands to Weigh In More?
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