B2B Enterprise Marketing Budget Trends for 2025
What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How much are budgets expected to grow in the next year?
Brands & Politics: Do People Want Brands to Weigh In More?
Marketing Strategy — Tue., Nov. 5, 2024According to recent research from Edelman, people have made brand choices to express their own personal politics globally.
Based on data from a survey, the 2024 Edelman Trust Barometer: Brands and Politics report shows that 26% of global respondents say brands should weigh in on politics more.
60% of respondents say they buy, choose, or avoid brands based on their personal politics, and 78% say there are foreign brands they will not buy because of their headquarters.
... continue reading below
Enter your email address to continue reading
Brands & Politics: Do People Want Brands to Weigh In More?
Don't worry ... it's FREE!
