How to Use B2B Video Marketing to Fuel Growth
Video has become a powerful driver of B2B marketing success, enhancing engagement, trust, and conversions. Learn how to integrate it into your content strategy. Read more.
B2B PR and Content Marketing Pros Have to Get Creative as Ad Spend Drops
Marketing Content — Thu., Feb. 29, 2024Creating high-quality content can open up an entire new avenue for media coverage, putting subject-matter experts and company developments in targeted publications.
Almost two-thirds of B2B buyers say their corporate brand messaging is too vague, highlighting the importance of on-message strategic content to stand out.
B2B PR and marketing professionals must use creative stories, research, and SEO to maximize the value and lifespan of their content, without relying on pay-for-play opportunities.
... continue reading below
Enter your email address to continue reading
B2B PR and Content Marketing Pros Have to Get Creative as Ad Spend Drops
Don't worry ... it's FREE!
