The New 'Content Continuum': A Six-Stage Marketing 'Funnel'
Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Creating high-quality content can open up an entire new avenue for media coverage, putting subject-matter experts and company developments in targeted publications.
Almost two-thirds of B2B buyers say their corporate brand messaging is too vague, highlighting the importance of on-message strategic content to stand out.
B2B PR and marketing professionals must use creative stories, research, and SEO to maximize the value and lifespan of their content, without relying on pay-for-play opportunities.
... continue reading belowB2B PR and Content Marketing Pros Have to Get Creative as Ad Spend Drops
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Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.
Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions.
Explore how the 3Rs—Repackaging, Repurposing, Reoptimizing—can transform your B2B content marketing, enhancing your efforts' efficiency and impact despite resource constraints. Learn more.
Understand the role of video marketing in B2B healthcare. Gain insights into how strategic video use can support brand and trust development. Read more.
Discover how to use employee-generated content to build brand reputation, drive social engagement, foster team community, and much more. Read now.
What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals globally.