How to Use the Right Marketing Content for the Consideration Stage of the Buyer's Journey
Discover which types of marketing content are effective during the consideration stage for engaging potential customers and showcasing your expertise.
B2B PR and Content Marketing Pros Have to Get Creative as Ad Spend Drops
Marketing Content — Thu., Feb. 29, 2024Creating high-quality content can open up an entire new avenue for media coverage, putting subject-matter experts and company developments in targeted publications.
Almost two-thirds of B2B buyers say their corporate brand messaging is too vague, highlighting the importance of on-message strategic content to stand out.
B2B PR and marketing professionals must use creative stories, research, and SEO to maximize the value and lifespan of their content, without relying on pay-for-play opportunities.
... continue reading below
Enter your email address to continue reading
B2B PR and Content Marketing Pros Have to Get Creative as Ad Spend Drops
Don't worry ... it's FREE!
![B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]](https://i.b2bprofs.com/assets/images/articles/lg/2024-b2b-content-marketing-benchmarks-budgets-trends-research-lg.jpg)
