Marketing Content Resources

The New 'Content Continuum': A Six-Stage Marketing 'Funnel'
Marketing Content

The New 'Content Continuum': A Six-Stage Marketing 'Funnel'

Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.

Four Questions to Help You Balance Content Volume and Relevance
Marketing Content

Four Questions to Help You Balance Content Volume and Relevance

Explore how to balance content volume with content relevance, enhancing buyer engagement by crafting content that resonates with your audience and drives conversions. Ask yourself these questions.

How AI Search Will Change Your Content Strategy
Artificial Intelligence

How AI Search Will Change Your Content Strategy

Delve into how AI is reshaping content marketing strategy and search engine interactions so you can prepare for the future of content and SEO. Read more.

The Power of the 3Rs of Content Marketing for B2B Brands: You Can Thrive in Uncertainty
Marketing Content

The Power of the 3Rs of Content Marketing for B2B Brands: You Can Thrive in Uncertainty

Explore how the 3Rs—Repackaging, Repurposing, Reoptimizing—can transform your B2B content marketing, enhancing your efforts' efficiency and impact despite resource constraints. Learn more.

The Two Most Valuable Benefits of Video Marketing in Healthcare
Marketing Content

The Two Most Valuable Benefits of Video Marketing in Healthcare

Understand the role of video marketing in B2B healthcare. Gain insights into how strategic video use can support brand and trust development. Read more.

Four Benefits of Employee-Generated Content for Your Business
Marketing Content

Four Benefits of Employee-Generated Content for Your Business

Discover how to use employee-generated content to build brand reputation, drive social engagement, foster team community, and much more. Read now.

The Most Important Content Management System Features
Martech

The Most Important Content Management System Features

Which features do users consider essential in a content management system (CMS)? Which features do they wish their CMS had? Which CMS trends are they interested in pursuing?

The B2B Sales Pipeline: A Simple Guide
Demand Generation

The B2B Sales Pipeline: A Simple Guide

Grasp the essentials of building and managing a sales pipeline, identifying promising leads, and guiding them toward successful deals. Get started now.

The Power of Microlearning: Delivering Bite-Sized Training Content to Drive Results
Career Development

The Power of Microlearning: Delivering Bite-Sized Training Content to Drive Results

Explore the efficiency and effectiveness of microlearning in corporate and marketing training and career development. Dive in for actionable insights into acquiring skills and achieving remarkable results by embracing the future of learning.

Micro-Influencers vs. Macro-Influencers: Which Is Right for Your Brand?
Advertising & Promotions

Micro-Influencers vs. Macro-Influencers: Which Is Right for Your Brand?

What are the pivotal differences between micro- and macro-influencers? Discover key differences and their impact on reach and authenticity, and gain insights for determining the right influencers for your marketing goals. See how to choose wisely.

Three Qualities of Exceptional B2B Thought Leadership Content
Marketing Content

Three Qualities of Exceptional B2B Thought Leadership Content

What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals globally.

17 Must-Have Elements of Your B2B Content Brief
Marketing Content

17 Must-Have Elements of Your B2B Content Brief

Even in the age of AI, you need a human writer to craft high-quality B2B content. True, humans can deliver blah content, too. But that's less likely to happen if you provide your writers a kickass content creation brief. Here are the essential elements of your brief.

How Marketers Are Getting AI All Wrong (And What to Do About It)
Artificial Intelligence

How Marketers Are Getting AI All Wrong (And What to Do About It)

What many of us are worried about is not inevitable. You don't have to surrender your craft or creativity or the joy you find in it to AI or Silicon Valley. Nor do you have to surrender your ethics. You have a choice.

Content With Purpose: How to Elevate Your Brand
Marketing Content

Content With Purpose: How to Elevate Your Brand

Infusing values-driven elements into content and campaigns can do more than just inform audiences about your products or services. Discover how you can communicate what your brand truly stands for.

B2B PR and Content Marketing Pros Have to Get Creative as Ad Spend Drops
Marketing Content

B2B PR and Content Marketing Pros Have to Get Creative as Ad Spend Drops

As ad spend stalls, PR and Marketing have the potential to receive a bigger share of annual budget. But what ramifications does a shift in budget allocation entail, and what opportunities await savvy, creative PR and marketing pros? Let's find out.

10 Guiding Principles of Sales Enablement, Inspired by 'Nicolas Cage: Good or Bad?'
Demand Generation

10 Guiding Principles of Sales Enablement, Inspired by 'Nicolas Cage: Good or Bad?'

Sales enablement can feel worse than untangling a giant knot of half-burned-out Christmas tree lights. Luckily, a series of MarketingProfs articles undertook that metaphorical untangling. The lessons now unwound from that effort shine brightly as guiding principles of sales enablement.

How Small Businesses Are Using AI for Content Marketing
Artificial Intelligence

How Small Businesses Are Using AI for Content Marketing

How are small businesses using artificial intelligence tools to create and improve their content? What types of content are they creating with AI? To find out, researchers surveyed 2,600 people who work for firms around the world.

Three Data-Led Content Marketing Predictions for 2024
Measurement & Analytics

Three Data-Led Content Marketing Predictions for 2024

In the current environment, the pressure is on all marketers to produce results. Here are three predictions for how the coming year's standout content marketing performers will use data to their advantage.

How Repurposing Content Benefits Small Businesses
Marketing Content

How Repurposing Content Benefits Small Businesses

Small business owners say repurposing content delivers a wide range of important benefits, including saving time, boosting brand awareness, and increasing engagement, according to recent research from Adobe.

How to Measure Your Content Marketing Success: Nine KPIs You Should Monitor
Measurement & Analytics

How to Measure Your Content Marketing Success: Nine KPIs You Should Monitor

To discover whether your content marketing is successful and to what extent your content goals have been met, you need to identify your content marketing's key performance indicators. Monitor these nine KPIs.

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