Which AI-Driven Tactics Have Been Most Effective for Marketers?

Artificial Intelligence — Wed., Mar. 12, 2025

According to Ascend2, marketers say that AI-driven content creation and enhancement is the most effective tactic for their organization.

The report, based on a survey of 312 marketing decision-makers, found that email marketing optimization and social media management are also popular AI tactics.

The biggest concerns about using AI in marketing include loss of creativity, overreliance on AI, and ethical issues with data use.

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