AI Update, August 1, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
From AI Hype to Meaningful Marketing Results: Start With These Three Key Changes
Artificial Intelligence — Wed., Aug. 6, 2025Marketers are using AI in small groups to discuss leadership, strategy, and changes in the industry. However, many are using AI out of fear of falling behind, rather than a genuine understanding of its potential.
Only 30% of brands and agencies have fully integrated AI into their media campaign life cycles. To truly see value from AI, it must be adopted across the entire campaign lifecycle, embraced as a strategic partner, and shift from reactive to proactive execution.
Treat AI as a collaborator, not just a tool, and focus on achievable outcomes rather than fearing failure. As you navigate AI adoption and use, continue to learn and adjust your strategy for maximum impact.
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From AI Hype to Meaningful Marketing Results: Start With These Three Key Changes
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