
The Key to Scaling B2B Personalization With GenAI: Data Standards
Generative AI enables scalable personalization, but its success hinges on clean data and consistent data taxonomy. Explore how data standards drive results with genAI. Read more.
Most North American marketers say AI-powered tools could significantly accelerate their firm's marketing growth according to recent research from GrowthLoop and Ascend2.
The report was based on data from a survey conducted in April 2025 among 309 marketing professionals in Canada and the United States with titles of manager or strategist and above.
Some 89% of respondents say AI-powered technologies could accelerate their marketing growth, with nearly three-quarters (74%) saying they expect these tools could accelerate growth by more than 10%.
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Generative AI enables scalable personalization, but its success hinges on clean data and consistent data taxonomy. Explore how data standards drive results with genAI. Read more.
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