Dear Clients, AI Is Smart, But It's Not an Agency

Dear Clients, AI Is Smart, But It's Not an Agency

Artificial Intelligence — Wed., Aug. 27, 2025

Agencies often compete, but when AI powers their work, they need to educate clients on its limitations.

AI can't strategize, understand context or instructions, exercise judgment, or take responsibility.

Agencies can reframe AI as a tool and showcase their value by articulating their thinking, being transparent, and creating an AI policy.

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