How ChatGPT and Google AI Mode Responses Differ

How ChatGPT and Google AI Mode Responses Differ

Artificial Intelligence — Wed., Aug. 20, 2025

Researchers at Brightedge found that ChatGPT and Google AI Mode respond similarly to prompts related to comparing options, but differently to prompts related to taking action.

Specifically, ChatGPT acts as a "trusted coach" and surfaces tools, while Google AI Mode acts as a "research assistant" and surfaces guides and articles.

In a study conducted in July 2025, Brightedge researchers gave both tools real-world queries across four industries to find these differences.

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