
AI Update, January 9, 2026: AI News and Views From the Past Three Weeks
Catch up on select AI news and developments from the past three weeks or so. Stay in the know.

Researchers at Brightedge found that ChatGPT and Google AI Mode respond similarly to prompts related to comparing options, but differently to prompts related to taking action.
Specifically, ChatGPT acts as a "trusted coach" and surfaces tools, while Google AI Mode acts as a "research assistant" and surfaces guides and articles.
In a study conducted in July 2025, Brightedge researchers gave both tools real-world queries across four industries to find these differences.
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How ChatGPT and Google AI Mode Responses Differ
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Catch up on select AI news and developments from the past three weeks or so. Stay in the know.
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B2B buyers increasingly rely on AI as a decision partner, not just a search tool. Explore how AI-driven discovery works and what marketers must do to earn citations. Read more.
Catch up on select AI news and developments from the past week or so. Stay in the know.
Catch up on select AI news and developments from the past week or so. Stay in the know.
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