How Generative AI Is Impacting Search Behavior
People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research.
How to Structure a Multiple-Site SEO Strategy for Enterprise Brands
SEO — Wed., Jun. 25, 2025Managing SEO for a single website can be complex, but dealing with multiple websites across regions, business units, or brands is even more complicated.
To effectively optimize a network of sites, a strategic framework is needed to bring structure, consistency, and agility. This includes auditing the web ecosystem, choosing the right site structure, aligning global and local SEO strategies, standardizing technical SEO, building a scalable link building strategy, and establishing governance and ongoing management processes.
A strategic multisite SEO approach can improve brand visibility, support business goals, and make the entire SEO operation more efficient. By following a clear framework, enterprise marketers can simplify and optimize their multisite SEO strategy for better long-term results.
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How to Structure a Multiple-Site SEO Strategy for Enterprise Brands
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