
How Generative AI Is Impacting Search Behavior
People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research.
Researchers at Semrush analyzed 20,000 blog posts to see if AI-generated content performs as well as human-written content on Google Search.
They found that both types of content rank similarly, but human-written content is more likely to end up in the Top 5 search results.
According to a survey of 700 marketers and SEOs, 31% say their AI-written content performs the same as human-written, and 33% say it performs better.
... continue reading belowCan AI-Written Blog Posts Rank Well on Google Search?
Don't worry ... it's FREE!
People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research.
Enterprise SEO can quickly become chaotic across multiple sites. Use this strategic framework to simplify, scale, and optimize. Read more.
Searchers—your potential customers among them—are no longer clicking through from search results to your webpages. Learn how to use answer engine optimization (AEO) to stay visible in zero-click search results. Read more.
Improving UX elements can significantly enhance SEO performance and visibility in search. Learn how to optimize both UX and SEO. Read more.
Has ChatGPT been sending traffic to external sites? Are people enabling the platform's SearchGPT feature? Does search intent tend to be different on ChatGPT compared with Google?
Mobile-first indexing prioritizes mobile-optimized sites in search rankings. Discover essential SEO best-practices to ensure your site stays competitive. Read more.