
How Generative AI Is Impacting Search Behavior
People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research.
Google aims to provide the best possible experience for its users by delivering accurate information and minimizing friction. This has led to an integration between UX and SEO, where optimizing UX can improve both user engagement and search visibility.
Page speed, mobile usability, and accessibility are now crucial ranking factors in Google's algorithms. To boost SEO, businesses can optimize page load speed, align with search intent, make navigation intuitive, and prioritize mobile optimization.
A responsive and user-centric website is essential for success in the search engine space. By executing classic UX strategies, such as optimizing page speed and aligning with search intent, businesses can improve user experience and drive greater visibility and organic traffic.
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People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research.
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Has ChatGPT been sending traffic to external sites? Are people enabling the platform's SearchGPT feature? Does search intent tend to be different on ChatGPT compared with Google?
Mobile-first indexing prioritizes mobile-optimized sites in search rankings. Discover essential SEO best-practices to ensure your site stays competitive. Read more.
Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? To find out, researchers analyzed the search performance of 20,000 URLs.