
How Generative AI Is Impacting Search Behavior
People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research.
Google's mobile-first indexing prioritizes mobile-friendly content and browsing for search results. It's essential to optimize for fast load times, user experience, and content parity between mobile and desktop versions.
Though the 2018 Speed Update made page speed a ranking factor for mobile search, some sites still neglect mobile optimization. Implementing mobile SEO best practices and regularly monitoring site performance can help maintain rankings and attract mobile users.
Ultimately, the goal of SEO remains the same: creating valuable, accessible content for users. Prioritizing mobile optimizations can help succeed in a mobile-driven search landscape and improve engagement.
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People age 18-24 are now using generative AI tools, such as ChatGPT, nearly as often as Google to search for information, according to recent research.
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Has ChatGPT been sending traffic to external sites? Are people enabling the platform's SearchGPT feature? Does search intent tend to be different on ChatGPT compared with Google?
Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? To find out, researchers analyzed the search performance of 20,000 URLs.