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How Generative AI Is Impacting Search Behavior
SEO — Tue., Jul. 29, 2025According to Fractl and Search Engine Land, people ages 18-24 are using AI tools like ChatGPT almost as much as Google to search for information.
Although 77% of all respondents use Google regularly to search, 49% are now relying on AI chatbots for information.
Younger respondents are more likely to use AI tools, with 69% of 18-24 year olds regularly using Google and 66% using ChatGPT or similar chatbots.
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How Generative AI Is Impacting Search Behavior
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