IT Services Marketing: Channel and Budget Trends

IT Services Marketing: Channel and Budget Trends

Demand Generation — Wed., Jun. 18, 2025

A recent survey by Techreviewer asked IT services marketers about the most effective and disappointing channels, as well as planned investments.

The top channels for IT services marketing success were content/SEO, referrals, and LinkedIn outreach.

However, social media marketing was the most disappointing channel, and marketers plan to invest more in content/SEO, LinkedIn, and PPC.

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