
The 4Ps Are a No-Brainer, But the 4Ms Are Crucial to Executing Marketing Plans
Learn how the 4Ms framework strengthens go-to-market planning by aligning Marketing and Sales for better execution and measurable results. Read more.

A recent survey by Techreviewer asked IT services marketers about the most effective and disappointing channels, as well as planned investments.
The top channels for IT services marketing success were content/SEO, referrals, and LinkedIn outreach.
However, social media marketing was the most disappointing channel, and marketers plan to invest more in content/SEO, LinkedIn, and PPC.
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IT Services Marketing: Channel and Budget Trends
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