Demand Generation Resources

The New 'Content Continuum': A Six-Stage Marketing 'Funnel'
Marketing Content

The New 'Content Continuum': A Six-Stage Marketing 'Funnel'

Learn about the Content Continuum, a six-stage approach that updates the traditional marketing funnel. Discover how to apply it to your own marketing and content strategy.

Mastering the Customer Review Process: How to Ask for Reviews
Demand Generation

Mastering the Customer Review Process: How to Ask for Reviews

Explore practical tactics on how to source customer reviews so you can harness their power to boost your brand and B2B marketing effectiveness by fostering trust and engagement. Learn how.

Four Ways to Improve Demand Generation Performance in a Tight Economy
Demand Generation

Four Ways to Improve Demand Generation Performance in a Tight Economy

Discover four key insights to turbocharge the impact of your B2B demand generation efforts. Learn what tactics top marketers are using for better results. Dive in.

The B2B Sales Pipeline: A Simple Guide
Demand Generation

The B2B Sales Pipeline: A Simple Guide

Grasp the essentials of building and managing a sales pipeline, identifying promising leads, and guiding them toward successful deals. Get started now.

Here They Come! B2B Marketing in a Gen Z World
Customer Experience

Here They Come! B2B Marketing in a Gen Z World

Explore essential B2B marketing approaches for engaging and connecting with the next generation of B2B buyers—a digital-first generation that values authenticity and seamless customer experience. Learn more.

Boosting Conversions: The Power of Multitouch Engagement in Sales and Marketing
Demand Generation

Boosting Conversions: The Power of Multitouch Engagement in Sales and Marketing

When potential customers see and interact with your brand multiple times, they become more likely to become interested in what you're offering. And when sales and marketing teams work together to make multitouch lead gen even more effective, the inevitable result is a boost in conversions.

Ditch the Sales Script If You Want to Make More Sales
Demand Generation

Ditch the Sales Script If You Want to Make More Sales

Most salespeople are required to learn sales scripts before contacting prospects. And to ensure all the information is conveyed exactly as the company prefers, they're discouraged from adding anything to the script. Basically, they're hired to be human commercials. No wonder it doesn't work.

10 Guiding Principles of Sales Enablement, Inspired by 'Nicolas Cage: Good or Bad?'
Demand Generation

10 Guiding Principles of Sales Enablement, Inspired by 'Nicolas Cage: Good or Bad?'

Sales enablement can feel worse than untangling a giant knot of half-burned-out Christmas tree lights. Luckily, a series of MarketingProfs articles undertook that metaphorical untangling. The lessons now unwound from that effort shine brightly as guiding principles of sales enablement.

How Salestech Can Embrace Customization at Scale
Martech

How Salestech Can Embrace Customization at Scale

In an age when every digital interaction by potential buyers leaves a trace, salestech can help sellers and marketers harness a wealth of data. As a result, customization, at scale, is both possible and necessary.

B2B Tech Marketers' Budget Expectations for 2024
Advertising & Promotions

B2B Tech Marketers' Budget Expectations for 2024

Most marketers who work for B2B technology firms expect their marketing spend to increase this year, according to recent research.

Do More With Less: Six Smart Ways to Balance Brand & Demand to Drive Growth in Tough Times
Marketing Strategy

Do More With Less: Six Smart Ways to Balance Brand & Demand to Drive Growth in Tough Times

For marketers, belt-tightening is back for 2024. Balancing brand and demand investments, however, doesn't have to hurt. In fact, taking these six steps can increase impact, build resilience, and pave the way for long-term growth. Do more with less.

When Do B2B Buyers Contact Vendors?
Demand Generation

When Do B2B Buyers Contact Vendors?

B2B buyers generally do not contact vendors until they are very far along in their journey and they have finalized most of their requirements, according to this research.

Attract High-Value Leads With This Five-Step Process
Demand Generation

Attract High-Value Leads With This Five-Step Process

The process of attracting high-value leads has evolved into a blend of science and art. This article dissects what constitutes a high-value lead and explores how you can craft a balanced, targeted approach to lead generation.

The Availability Heuristic, Sharks, and Your Marketing
Demand Generation

The Availability Heuristic, Sharks, and Your Marketing

The availability heuristic is a mechanism used by the brain to recall and label information, and it can cause lots of biases in buyers. Some brands attempt to use those biases to their benefit—through awareness advertising, for example. Ethics aside, it's probably not a good idea...

How to Build a High-Conversion Evergreen Lead Funnel: A Five-Step Guide
Demand Generation

How to Build a High-Conversion Evergreen Lead Funnel: A Five-Step Guide

We've all heard it: B2B buyers are leaning toward self-service. Enter: the lead funnel, which allows you to sell your offer before your sales team even gets on the phone. Sound good? Check out the details.

How to Rev Up the B2B Account-Based Demand Engine to Accelerate Results
Demand Generation

How to Rev Up the B2B Account-Based Demand Engine to Accelerate Results

An account-based demand engine focuses marketing efforts on specific high-value accounts and delivers personalized experiences. Through six questions and answers, this article discusses the alignment of Sales and Marketing and the adoption of a unified approach to demand gen.

10 Simple Ways to Get More B2B Leads From Instagram
Social Media Marketing

10 Simple Ways to Get More B2B Leads From Instagram

Are you closing the door on Instagram leads? Get their attention and invite them in using these 10 simple tactics.

How to Make Thought Leadership a B2B Demand-Gen Dynamo
Demand Generation

How to Make Thought Leadership a B2B Demand-Gen Dynamo

Does your thought leadership contribute to marketing, or is it just amorphous posturing that makes you sound smart? (Spoiler: that wouldn't really be thought leadership, anyway.) Here's how to infuse actual demand gen into your leadership content.

How to Build a B2B Lead Gen Webinar
Demand Generation

How to Build a B2B Lead Gen Webinar

Generating leads for Sales to qualify, follow up with, and eventually sell to is what drives the revenue—and success—of a business. This article covers how webinars and webinar marketing can lead to increased B2B lead generation.

How to Save a Leaking Lead Generation Pool
Demand Generation

How to Save a Leaking Lead Generation Pool

Fixing leaks in your lead generation pool requires examining your entire process to identify the problem. Is it department alignment? Automation? Inbound marketing? This article takes you through the possibilities.

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