
Data-Driven CRO: How to A/B-Test Like a Pro Without Wasting Ad Budget
Learn how to run structured A/B tests that support CRO and minimize wasted spend with data-driven hypotheses and segment-specific strategies. Read more.
The homepage is crucial for your website's success and should be optimized for different audience segments. Experiment with visuals, messaging, social proof, UX, and personalization to continuously improve.
Eye-catching visuals, clear messaging, and compelling social proof are essential for an engaging homepage. Prioritize UX with a well-organized layout, mobile responsiveness, and fast performance. Personalize elements for different audiences to improve conversions.
Regularly testing and iterating on your homepage will lead to a better user experience and better returns. This article is part of a series on website optimization based on the e-book by Webflow.
... continue reading belowA Playbook for Optimizing Your Homepage Experience: Five Essential Elements
Don't worry ... it's FREE!
Learn how to run structured A/B tests that support CRO and minimize wasted spend with data-driven hypotheses and segment-specific strategies. Read more.
Google's latest ad update uses AI to evaluate landing page experience and navigation. Marketers must adapt or risk losing visibility. Read more.
Making your website accessible improves user experience, increases conversions, and enhances SEO. Learn five best-practices for digital accessibility. Read more.
The majority of the most-visited websites in the United States and Europe are not fully compliant with privacy regulations, according to recent research.
What's the median conversion rate for landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion rate?
SMB owners say increasing search visibility is the top website improvement they want to make over the next year, according to recent research from Duda.