What Marketers Need to Know About Google's 2025 Ad Quality Update: Adapt or Risk Your Ad Budget

Websites — Tue., Jul. 15, 2025

If you're a parent, you're used to repeating yourself. Google was founded in 1998, so it's in the age of parenthood. Google's recent ad quality update is no surprise.

Google is doubling down on preserving ad quality. Marketers need to take note and ensure their landing pages are relevant and easy to navigate. Google built a new ad quality prediction model to hold them accountable.

Landing pages for search ads must prioritize the user experience. Google wants paid and organic search experiences to follow the same rules. Advertisers must create a congruent and navigable landing page to increase ad visibility.

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