AI in account-based go-to market programs is growing rapidly. AI is expected to have a positive impact in the next 12-24 months.
Survey of 115 ABM practitioners shows use of AI in copywriting, research, and predictive analytics. Barriers to adoption include lack of expertise, integration issues, and inadequate training.
A report from ForgeX and Demandbase reveals the potential impact of AI on ABM programs. Respondents identified areas where AI will be most impactful, but challenges to adoption remain.
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How AI Is Impacting Account-Based GTM Programs
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