Marketing to Machines: The New Funnel for an AI-Driven Buyer
AI agents are reshaping how products are discovered, evaluated, and purchased, forcing marketers to rethink funnels, attribution, and visibility in a machine-driven marketplace. Read more.
Four Shifts in B2B Decision-Making and What Marketers Must Do to Keep Up
Demand Generation — Tue., Apr. 22, 2025As B2B marketing evolves, so do B2B buyers. The buyer's journey has changed due to technology and economic conditions.
Marketing that once made an impact is no longer effective. To ensure success, marketers must address shifts in buyers' decision-making.
Online research is the norm. Prospects complete 74% of research online, and 57% navigate buying solo. Marketers must focus on SEO and quality content.
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Four Shifts in B2B Decision-Making and What Marketers Must Do to Keep Up
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