As B2B marketing evolves, so do B2B buyers. The buyer's journey has changed due to technology and economic conditions.
Marketing that once made an impact is no longer effective. To ensure success, marketers must address shifts in buyers' decision-making.
Online research is the norm. Prospects complete 74% of research online, and 57% navigate buying solo. Marketers must focus on SEO and quality content.
... continue reading below
Four Shifts in B2B Decision-Making and What Marketers Must Do to Keep Up
Don't worry ... it's FREE!
Performance marketing isn't just bottom-funnel. Discover how full-funnel performance marketing enhances every stage, from awareness to conversion, with data-driven insights and optimized touchpoints. Read more.
What you call your webinar—and how often you host webinar programming—can affect how many people sign up for it and attend. Read more.
Discover how buying signals from B2B events can fuel targeted marketing and sales strategies, improving engagement and driving growth. Learn more.
With an emphasis on transparency regarding how leads are gained, stored, and used, marketers can elevate their content syndication strategy and ensure it's helping to drive higher revenue and conversions.
Discover how to meet the needs of Gen Z B2B buyers by adapting and adjusting your sales funnel with ABM, content marketing, and PR tactics. Learn more.
Discover how to maximize revenue potential by upselling to current customers. This article highlights the example of e-gift cards for enhancing your upselling efforts. Read more.