According to a survey by Sopro, 78% of B2B firms consider outbound sales outreach essential to their growth strategy. Many invest in it to speed up the sales cycle and break into new markets.
The top approaches used for outbound outreach include manual outreach, outsourcing to an agency, and founder/exec-led manual outreach. The most desired outcomes are high-quality leads and targeting the right audience.
The study, based on data from 300 senior B2B sales and marketing decision-makers in the UK and US, highlights the significance of outbound sales outreach for firms' revenue growth and market expansion.
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The State of B2B Outbound Sales Outreach in 2025
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