Demand Generation Resources

How to Identify SQLs Based on Sales Intent Behavior: Awareness Stages and Demand Gen
Demand Generation

How to Identify SQLs Based on Sales Intent Behavior: Awareness Stages and Demand Gen

This article explores sales intent behavior, helping you understand precisely where and when your sales team should get involved with leads—and when you should be nurturing them instead.

Using Behavioral Progressive Profiling to Drive Demand Generation
Demand Generation

Using Behavioral Progressive Profiling to Drive Demand Generation

The version of progressive profiling that most marketing automation companies espouse merely collects more data on prospective customers. But more data isn't enough. What you need instead is an understanding of those potential customers based on their behavior so you can significantly increase your chances of closing a sale.

The Top Challenges B2B Sales Reps Face Early in the Sales Cycle
Marketing Strategy

The Top Challenges B2B Sales Reps Face Early in the Sales Cycle

B2B salespeople say their biggest challenge early in the sales cycle is personalizing their pitches to individual prospects, according to recent research from Lusha.

How to Write Persuasive Blog Posts: A Template
Marketing Content

How to Write Persuasive Blog Posts: A Template

So you've just crafted a beautiful blog post bursting with metaphors and emotion and elaborate language. Done! The sales should roll in. But that's not quite how persuasion works. Check out this article to find out what does.

Small Business Owners' Favorite Tactics for Different Funnel Stages
Marketing Strategy

Small Business Owners' Favorite Tactics for Different Funnel Stages

Small business owners and entrepreneurs rank content marketing, social media ads, and word-of-mouth as the most effective tactics for garnering interest and attention from audiences, according to recent research from Skynova.

Why ABM Should Be Supported—Not Driven—by Tech and Demand Gen
Account-Based Marketing

Why ABM Should Be Supported—Not Driven—by Tech and Demand Gen

Is your ABM strategy following deals through close, or is it focused only on the top of the funnel? If the latter, your strategy is actually limited to tech and demand gen instead of true ABM.

Quality Over Quantity in Lead- and Conversion-Scoring
Demand Generation

Quality Over Quantity in Lead- and Conversion-Scoring

The best way to establish a lead-scoring system is to follow what makes marketing so effective: knowing your core audience and setting goals. Check out this article for more on lead-scoring.

How to Use Interactive Ad Campaigns to Generate Leads
Advertising & Promotions

How to Use Interactive Ad Campaigns to Generate Leads

You know when you were a kid visiting a museum and hated reading long blocks of text but loved the slimy "touch and feel" displays? That's pretty much how interactive advertising works—and for generating leads, it definitely works.

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