Webinars are an effective marketing tool, with 51% of B2B marketers reporting the best results among all channels. Different types of webinars should be used at each stage of the marketing funnel for maximum conversion.
Thought leadership webinars are ideal for creating brand and product awareness while generating leads. Product demos are great for nurturing leads and collecting valuable data. Onboarding webinars and customer success webinars help engage new customers and create brand loyalists.
Four Types of Webinars That Convert Prospects Into Customers
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The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to face reality.
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When potential customers see and interact with your brand multiple times, they become more likely to become interested in what you're offering. And when sales and marketing teams work together to make multitouch lead gen even more effective, the inevitable result is a boost in conversions.
Most salespeople are required to learn sales scripts before contacting prospects. And to ensure all the information is conveyed exactly as the company prefers, they're discouraged from adding anything to the script. Basically, they're hired to be human commercials. No wonder it doesn't work.