Four Types of Webinars That Convert Prospects Into Customers

Four Types of Webinars That Convert Prospects Into Customers

Demand Generation — Thu., May. 9, 2024

Webinars are an effective marketing tool, with 51% of B2B marketers reporting the best results among all channels. Different types of webinars should be used at each stage of the marketing funnel for maximum conversion.

Thought leadership webinars are ideal for creating brand and product awareness while generating leads. Product demos are great for nurturing leads and collecting valuable data. Onboarding webinars and customer success webinars help engage new customers and create brand loyalists.

  • Engagement is key in webinars, so choose a platform with features like live chat and Q&A.
  • Integrate your webinar platform with other marketing and sales tools for seamless lead management.
  • Use Cvent's Next-Level Webinars e-book for tips on creating successful webinars.
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