Is Your B2B Sales Funnel Gen Z-Friendly? Understanding Buyers' New 'Pull' Triggers
Discover how to meet the needs of Gen Z B2B buyers by adapting and adjusting your sales funnel with ABM, content marketing, and PR tactics. Learn more.
Webinars are an effective marketing tool, with 51% of B2B marketers reporting the best results among all channels. Different types of webinars should be used at each stage of the marketing funnel for maximum conversion.
Thought leadership webinars are ideal for creating brand and product awareness while generating leads. Product demos are great for nurturing leads and collecting valuable data. Onboarding webinars and customer success webinars help engage new customers and create brand loyalists.
Four Types of Webinars That Convert Prospects Into Customers
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Discover how to meet the needs of Gen Z B2B buyers by adapting and adjusting your sales funnel with ABM, content marketing, and PR tactics. Learn more.
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