Your potential client's reasoning is often driven by emotions rather than logic. The buyer's journey is a multi-stage process where the bulk of your marketing efforts should be focused on the consideration stage.
During the consideration stage, potential customers are actively researching and comparing solutions. Your content should be direct, engaging, educational, customer-centric, honest, and highlight your key value proposition.
Effective types of marketing content for the consideration stage include live demos, whiteboard animations, downloadable written material, podcasts, and blog posts. These content vehicles allow you to showcase your expertise, provide valuable information, and position your brand as a strong candidate for potential customers.
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How to Use the Right Marketing Content for the Consideration Stage of the Buyer's Journey
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