AI Use Across the Customer Journey Means Aligning Across Teams

Artificial Intelligence — Fri., May. 10, 2024

When using AI for marketing, prioritize customers over tools and involve other teams for cross-functional success. MarketingProfs presentation by Matt Heinz.

Consider AI's impact on every customer touchpoint from awareness to retention. Bring Sales and Customer Success early on to prioritize use cases and address pain points.

Record individual AI activities in a cross-functional strategy document to prove its value and expand its impact. Watch Matt's full MarketingProfs presentation for more AI insights and resources.

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