AI Update, October 18, 2024: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so. Stay in the know.
When using AI for marketing, prioritize customers over tools and involve other teams for cross-functional success. MarketingProfs presentation by Matt Heinz.
Consider AI's impact on every customer touchpoint from awareness to retention. Bring Sales and Customer Success early on to prioritize use cases and address pain points.
Record individual AI activities in a cross-functional strategy document to prove its value and expand its impact. Watch Matt's full MarketingProfs presentation for more AI insights and resources.
... continue reading belowAI Use Across the Customer Journey Means Aligning Across Teams
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Catch up on select AI news and developments from the past week or so. Stay in the know.
Catch up on select AI news and developments from the past week or so. Stay in the know.
Some 40% of small businesses in the United States are using AI tools in 2024, up from 23% in 2023, according to recent research.
Catch up on select AI news and developments from the past week or so. Stay in the know.
Discover five use cases for AI that go beyond just generating content and instead help marketers drive more high-quality leads, qualified conversations, and revenue. Read more.
Catch up on select AI news and developments from the past week or so. Stay in the know.