The State of B2B Outbound Sales Outreach in 2025
How important is outbound sales outreach to B2B firms? Why do they invest in it? Which outreach approaches are used most often? What do firms expect from a successful strategy?
Turn Event Attendees Into Leads: Unlocking the Power of Virtual and Hybrid Events
Demand Generation — Tue., Jul. 2, 2024Virtual and hybrid events are becoming increasingly popular for B2B marketers due to the ability to reach a wider audience, save costs, and increase engagement.
Interactive features and data collection are key components of successful virtual and hybrid events, as they allow for personalized follow-up communication and the identification of high-quality leads.
Digital event technology offers the necessary tools for creating engaging content, interactive features, and data collection, allowing marketers to optimize the lead generation process and build strong connections with key audiences.
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Turn Event Attendees Into Leads: Unlocking the Power of Virtual and Hybrid Events
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