Four Shifts in B2B Decision-Making and What Marketers Must Do to Keep Up
B2B buyer behavior is continually shifting. Learn how marketers can adapt to reach today's evolving decision-makers and buying behaviors. Read more.
Turn Event Attendees Into Leads: Unlocking the Power of Virtual and Hybrid Events
Demand Generation — Tue., Jul. 2, 2024Virtual and hybrid events are becoming increasingly popular for B2B marketers due to the ability to reach a wider audience, save costs, and increase engagement.
Interactive features and data collection are key components of successful virtual and hybrid events, as they allow for personalized follow-up communication and the identification of high-quality leads.
Digital event technology offers the necessary tools for creating engaging content, interactive features, and data collection, allowing marketers to optimize the lead generation process and build strong connections with key audiences.
... continue reading below
Enter your email address to continue reading
Turn Event Attendees Into Leads: Unlocking the Power of Virtual and Hybrid Events
Don't worry ... it's FREE!
