Four Shifts in B2B Decision-Making and What Marketers Must Do to Keep Up
B2B buyer behavior is continually shifting. Learn how marketers can adapt to reach today's evolving decision-makers and buying behaviors. Read more.
How to Identify and Create More Great Customers
Demand Generation — Tue., Jun. 25, 2024Every B2B company wants loyal and high-spending customers. Identify your ideal customer by examining your best customers' industry, size, location, and tech stack.
But creating great customers requires analyzing behaviors. Look for patterns and correlations in actions like early purchases, webinar attendance, and active participation in your community.
Reduce dissatisfaction by exploring behaviors of lost customers, such as reaching out to customer support multiple times or cutting back on services. Trigger interventions to encourage desired behaviors and tilt fortune in your favor.
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How to Identify and Create More Great Customers
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