Is Your B2B Sales Funnel Gen Z-Friendly? Understanding Buyers' New 'Pull' Triggers
Discover how to meet the needs of Gen Z B2B buyers by adapting and adjusting your sales funnel with ABM, content marketing, and PR tactics. Learn more.
Every B2B company wants loyal and high-spending customers. Identify your ideal customer by examining your best customers' industry, size, location, and tech stack.
But creating great customers requires analyzing behaviors. Look for patterns and correlations in actions like early purchases, webinar attendance, and active participation in your community.
Reduce dissatisfaction by exploring behaviors of lost customers, such as reaching out to customer support multiple times or cutting back on services. Trigger interventions to encourage desired behaviors and tilt fortune in your favor.
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