Is Your B2B Sales Funnel Gen Z-Friendly? Understanding Buyers' New 'Pull' Triggers
Discover how to meet the needs of Gen Z B2B buyers by adapting and adjusting your sales funnel with ABM, content marketing, and PR tactics. Learn more.
Incorporating AI into demand generation? Start by optimizing current workflows. Scaling means real-world implementation, not chasing shiny new objects. Focus on existing tools first, then evaluate where AI can fit in for efficiency.
Use Pam Didner's 7 steps for scaling AI in demand gen programs. Step 1: understand your channels. Step 2: document processes and workflows. Step 3: evaluate where AI can fit in. Step 4: select tools. Step 5: test and modify. Step 6: think like a data analyst. Step 7: retest and remodify.
Consider who's doing the thinking. AI can perform tasks and generate ideas, but strategic thinking is needed for meaningful KPI results. Explore more ideas in Pam's webinar and series on AI for demand gen marketers.
... continue reading belowSeven Steps for Rolling Out AI Across Your Demand Gen Programs
Don't worry ... it's FREE!
Discover how to meet the needs of Gen Z B2B buyers by adapting and adjusting your sales funnel with ABM, content marketing, and PR tactics. Learn more.
Discover how to maximize revenue potential by upselling to current customers. This article highlights the example of e-gift cards for enhancing your upselling efforts. Read more.
Learn how AI is transforming sales enablement with these five practical tips. Improve your team's efficiency and effectiveness. Read more.
Learn how a strategy of integrating brand-building and demand generation can boost pipeline growth and improve your marketing outcomes. Read more.
Discover how to craft buyer personas that influence high-stakes buying decisions. Learn how to build trust and guide buyers. Read more.
Learn how B2B social proof influences decision-makers, boosts your brand's credibility, and drives sales. Read more.