Self-service portals and digital commerce tools are becoming the preferred method for B2B buyers to make informed decisions. Research shows a demand for digital buying experiences, distancing buyers from traditional sales processes.
However, current digital landscapes often fall short, leaving buyers dissatisfied. To bridge the gap, companies must prioritize improving search functionality, personalization, and consistent product information.
To succeed in this digital revolution, B2B companies must prioritize customer-centricity and cross-functional collaboration. By understanding the evolving buyer persona and addressing pain points, businesses can unlock the potential of their digital experiences and foster strong customer relationships.
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How to Adapt to the Evolution of B2B Buying: Four Tips for Addressing Buyer Pain Points
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