Self-service portals and digital commerce tools are becoming the preferred method for B2B buyers to make informed decisions. Research shows a demand for digital buying experiences, distancing buyers from traditional sales processes.
However, current digital landscapes often fall short, leaving buyers dissatisfied. To bridge the gap, companies must prioritize improving search functionality, personalization, and consistent product information.
To succeed in this digital revolution, B2B companies must prioritize customer-centricity and cross-functional collaboration. By understanding the evolving buyer persona and addressing pain points, businesses can unlock the potential of their digital experiences and foster strong customer relationships.
... continue reading below
How to Adapt to the Evolution of B2B Buying: Four Tips for Addressing Buyer Pain Points
Don't worry ... it's FREE!
Which sales approaches resonate most with B2B buyers? How important is it for B2B buyers that salespeople show an understanding of their business and personalize pitches? To find out, researchers surveyed 500 buyers in the UK.
Discover the power of personalization in B2B marketing. Learn how personalization tech, tools, and tactics can transform campaigns and boost customer engagement and conversions. Read more.
Explore essential B2B marketing approaches for engaging and connecting with the next generation of B2B buyers—a digital-first generation that values authenticity and seamless customer experience. Learn more.
Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales. Get started here.
By making community a core part of your strategy, your brand can create better products and achieve higher engagement and retention rates. But building your community on someone else's platform is full of risk.
Today, most people expect brands to foster open channels that enable businesses to actively listen to feedback, address concerns promptly, and personalize user experience. A channel that has proven adept at doing all that and more is a brand online community.