
The Power of Emotional Advertising in B2B Brand-Building: Feelings vs. Function
A study shows how emotionally resonant B2B ads can build brand strength and drive brand value and business performance. Read more.
In the era of AI, B2B buyers are feeling overwhelmed and skeptical due to the flood of AI-generated content. The trust gap is growing wider as buyers question not just what is being said, but who is saying it and why they should believe it.
Buyers are gravitating towards third-party reviews, customer case studies, and peer recommendations for credibility. Brand-authored content and polished messaging is losing its effectiveness.
Marketers can build trust in an AI-driven world by making their content machine-readable, incorporating reviews into the customer journey, and using unscripted customer stories. Internal trust and cross-functional alignment are also crucial for building credibility with buyers.
... continue reading belowHow to Build a Trusted B2B Brand in an AI-First World
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A study shows how emotionally resonant B2B ads can build brand strength and drive brand value and business performance. Read more.
Learn how the Image Processing Maturity Model helps brands evolve from basic image resizing to AI-powered dynamic optimization for better performance and engagement. Read more.
Which B2B brands have the highest brand value in 2025? Which have the strongest perceived brand equity? To find out, researchers analyzed the value and strength of thousands of B2B brands.
In B2B marketing, brand inconsistency erodes trust and ROI. Scalable infrastructure—not just guidelines—is essential for consistency and growth. Read more.
This article by the "father of modern branding" explores three growing branding challenges—disruption, distrust, and data—and their implications for modern brand strategy. Read more.
People in the US say the top things that matter to them when considering a brand's reputation are that it provide good value, have high-quality products/services, and treat its employees well.