
The Power of Emotional Advertising in B2B Brand-Building: Feelings vs. Function
A study shows how emotionally resonant B2B ads can build brand strength and drive brand value and business performance. Read more.
Which B2B brands have the highest brand value in 2025? Which brands have undergone the greatest increases in brand value over the past year? Which have the strongest perceived brand equity?
To find out, researchers at Brand Finance analyzed the value and strength of thousands of B2B brands around the world (see the complete methodology in the full report).
The researchers found that Microsoft, Amazon, and NVIDIA are the most valuable B2B brands in 2025.
About the research: The report was based on an analysis of the value and strength of thousands of B2B brands around the world (see the complete methodology here).
... continue reading belowThe Most Valuable, Fastest-Rising, and Strongest B2B Brands
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A study shows how emotionally resonant B2B ads can build brand strength and drive brand value and business performance. Read more.
Learn how the Image Processing Maturity Model helps brands evolve from basic image resizing to AI-powered dynamic optimization for better performance and engagement. Read more.
In B2B marketing, brand inconsistency erodes trust and ROI. Scalable infrastructure—not just guidelines—is essential for consistency and growth. Read more.
This article by the "father of modern branding" explores three growing branding challenges—disruption, distrust, and data—and their implications for modern brand strategy. Read more.
People in the US say the top things that matter to them when considering a brand's reputation are that it provide good value, have high-quality products/services, and treat its employees well.
Learn why brand valuation is an essential tool for marketing leaders to measure long-term effectiveness and make informed strategic decisions. Explore more.