Is This the Year Business Blogging Broke?
More content marketers now say they're not sure if their business's blog delivers results than say their blog delivers strong results, according to recent research.
Which Content Tactics Make People Unsubscribe From Brands?
Marketing Content — Tue., Feb. 25, 2025Optimove surveyed 329 US citizens to find out which content tactics are most likely to make people unsubscribe from brand messaging.
Respondents say repeated promotions for the same product (54%) and generic, nonpersonalized content (20%) are the top two reasons for unsubscribing. 59% prefer receiving brand content through email.
Email (37%) and text messaging (25%) are the most annoying channels for receiving lots of marketing content. The report is based on data from the survey.
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Which Content Tactics Make People Unsubscribe From Brands?
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