Optimove surveyed 329 US citizens to find out which content tactics are most likely to make people unsubscribe from brand messaging.
Respondents say repeated promotions for the same product (54%) and generic, nonpersonalized content (20%) are the top two reasons for unsubscribing. 59% prefer receiving brand content through email.
Email (37%) and text messaging (25%) are the most annoying channels for receiving lots of marketing content. The report is based on data from the survey.
... continue reading below
Which Content Tactics Make People Unsubscribe From Brands?
Don't worry ... it's FREE!
What are the top challenges teams face when creating, managing, and distributing content? How are they working to improve their content production? To find out, researchers surveyed 434 content professionals.
Too much content is hurting enterprise marketing performance. Learn how to audit ruthlessly, repurpose winners, and focus on quality to drive real impact. Read more.
Explore the narrative power in B2B marketing, examining mythmaking, ethical storytelling, and how brands can wield influence responsibly without imposing meaning or limiting long-term growth over time. Read more.
Some 47% of B2B marketers plan to increase their use of original research and data-driven thought leadership content in 2026, according to recent research.
Some 95% of professional services marketers say it's important that their organization’s content show up in AI search, and 97% say their organization has undertaken at least some generative engine optimization (GEO), according to recent research.
AI search now determines how B2B brands get discovered. Learn how structure, originality, authority, and recency dramatically improve your content's chances of being cited in AI answers. Read more.