How Successful Is AI-Generated Content for Marketers?

How Successful Is AI-Generated Content for Marketers?

Artificial Intelligence — Wed., Apr. 16, 2025

64% of marketers find content generated by AI to be successful, with 38.4% saying it is equal to non-AI content and 25.6% saying it is more successful.

Benefits of AI include increased efficiency, scaling content output, and reduced costs. Barriers include data privacy concerns and cost of implementation.

Research is based on a survey of 1,005 marketing professionals from various industries. Results show AI is effective but faces privacy and technical challenges.

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