Podcasts have become a powerful tool for B2B marketers in the digital age, allowing for audience engagement and brand authority building.
With 1,600+ episodes published and experience helping 50+ brands launch podcasts, the author shares actionable tips for B2B podcast success.
Tips include defining your audience and niche, crafting compelling content, investing in good equipment, mastering storytelling, and promoting and engaging with your audience.
Other tips include consistency, collaborating with influencers, monetization strategies, focusing on meaningful connections rather than download numbers, and continually improving your podcast.
Additional resources on B2B podcasting are also provided.
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11 Steps for Mastering B2B Podcasting: A Practical Guide for Marketers
Don't worry ... it's FREE!
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