Fix the Glitch: Why SEO Link-Building Is Now a PR Job

SEO — Wed., May. 15, 2024

There is a glitch in the B2B marketing matrix, presenting an opportunity for companies to fix it. Securing high-quality backlinks is crucial for ranking on Page One of search results. Unfortunately, most companies fail at link-building.

Google has declared backlinks as one of the two most important SEO factors for ranking. However, most companies resort to black hat tactics such as inorganic link stuffing and paid posts. This worked initially, but Google eventually caught on and penalized those who used these tactics.

The Google algorithm can differentiate between natural and paid backlinks. It rewards websites with high-quality backlinks from top-tier media outlets, but penalizes those who use manipulative link acquisition methods. Thus, SEO link-building has transformed into a PR job, and companies should consider hiring a digital PR agency for this task.

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