The Rise of Reddit as a Search Engine
Some 63% of Americans say they use Reddit as a search engine regularly, according to recent research from Adobe Express.
There is a glitch in the B2B marketing matrix, presenting an opportunity for companies to fix it. Securing high-quality backlinks is crucial for ranking on Page One of search results. Unfortunately, most companies fail at link-building.
Google has declared backlinks as one of the two most important SEO factors for ranking. However, most companies resort to black hat tactics such as inorganic link stuffing and paid posts. This worked initially, but Google eventually caught on and penalized those who used these tactics.
The Google algorithm can differentiate between natural and paid backlinks. It rewards websites with high-quality backlinks from top-tier media outlets, but penalizes those who use manipulative link acquisition methods. Thus, SEO link-building has transformed into a PR job, and companies should consider hiring a digital PR agency for this task.
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Some 63% of Americans say they use Reddit as a search engine regularly, according to recent research from Adobe Express.
What share of Google searches deliver clicks to the open Web (organic results that aren't paid ads or that aren't owned by Google)? To find out, researchers analyzed clickstream panel data from the United States and Europe.
Explore how high-quality backlinks can transform your SEO and increase leads. Discover best-practices and strategic insights for effective link-building. Learn more.
Elevate your B2B website's performance with technical SEO best-practices. These fundamental practices will help drive traffic and engagement. Learn more.
Learn how generative AI is about to revolutionize search with conversational queries and creative search responses, challenging traditional SEO strategies. Start preparing for the future.
The world of SEO is ever evolving. As we continue deeper into 2024, digital marketers need to be aware of what's ahead for us. Here are 10 SEO predictions on the trends set to shape the SEO landscape.