Public Relations Resources

The Art of Interviewing: Four Tips for Conducting Engaging Podcast and Radio Interviews

The Art of Interviewing: Four Tips for Conducting Engaging Podcast and Radio Interviews

This article explores what makes for a great interview: research and preparation, a proper guest introduction, and engaging conversation.

Three Social Media PR Tips for Driving B2B Brand Visibility

Three Social Media PR Tips for Driving B2B Brand Visibility

When news drops, it hits seemingly every social platform at once. It can be hard for a brand to stand out among all the noise. Following the tips in this article for better social media PR.

You May Be Hiding Your Content From Your Audience: How to Make Sure They See It Instead

You May Be Hiding Your Content From Your Audience: How to Make Sure They See It Instead

You'd never hide your content from your target audience, right? If you're not publishing content in the publications your target audience is reading, you might be. Here's how to get it in front of them.

Face the Digital Age of AI in PR and Avoid Pitfalls: Five Ways to Prepare

Face the Digital Age of AI in PR and Avoid Pitfalls: Five Ways to Prepare

Increased use of generative AI has the potential to populate the Internet with false photos and misinformation, and PR pros need to prepare for possible crises.

How to Secure More Press for Your Company

How to Secure More Press for Your Company

Paid advertising gives you reach, but it's earned media coverage that builds brand trust. Check out this article for tips on how to get more media coverage.

How to Tie Media Pitches to Pop Culture

How to Tie Media Pitches to Pop Culture

If you find yourself moaning about something "everyone is talking about," it may be a good time to use that something to benefit your PR strategy. Just don't push too far outside your client's wheelhouse.

Four Crisis Communications Lessons We Learned From 2022

Four Crisis Communications Lessons We Learned From 2022

Crises are inconvenient but inevitable. These four high-profile calamities from 2022 are great examples of what and what not to do during a crisis.

Effective Writing Skills in Public Relations: Three Tips

Effective Writing Skills in Public Relations: Three Tips

Writing for public relations can be a challenge, especially when you're not familiar with your client's industry. Check out three tips for successful PR writing.

The Press Release Isn't Dead: Practical Tips to Make Your Press Release a Success

The Press Release Isn't Dead: Practical Tips to Make Your Press Release a Success

Press releases are widely maligned. But if you use them strategically, they can be effective marketing and communications tools. Here's how to make yours a success.

SEO, Backlinks, and BEO: Three Pillars for Stronger PR and Brand Awareness

SEO, Backlinks, and BEO: Three Pillars for Stronger PR and Brand Awareness

Now that media outlets have fully transitioned to online spaces, PR and SEO have become intrinsically linked. Journalists do searches, too, and the higher a press release ranks in search results, the more likely it will be covered.

What Leaders Would Change About Their Crisis Communications Plans

What Leaders Would Change About Their Crisis Communications Plans

Most business leaders who have been through a crisis say they would practice their communications plan more in advance, use more communications tools, and broaden the scope of their communications plan, according to recent research.

ChatGPT Is Everywhere. Here's How to Keep Your PR Job.

ChatGPT Is Everywhere. Here's How to Keep Your PR Job.

AI will only replace you if your pitches and marketing copy are as wooden as those crafted by... well, a robot. It's time to embrace your humanity.

How Businesses Can Navigate a Polarized World

How Businesses Can Navigate a Polarized World

People say businesses should act as trustworthy information sources, base actions on science, and avoid aligning with a political party to avoid being seen as politically motivated when taking stands, according to recent research from Edelman.

Four Ways Marketing and PR Can Drive Business Success Together

Four Ways Marketing and PR Can Drive Business Success Together

Are your PR and marketing departments butting heads? It happens. But as in every case, companies have greater success when the two departments work together. Check out four tips for uniting marketing and PR pros.

The Political Gap Between PR Pros and the US Population

The Political Gap Between PR Pros and the US Population

Public relations professionals are much more likely to say they are politically progressive compared with the general population of the United States, according to recent research from the NYU School of Professional Studies and PR Week.

What Journalists Appreciate Most About PR Pros (And What Needs Improvement)

What Journalists Appreciate Most About PR Pros (And What Needs Improvement)

Members of the media say the characteristic they appreciate most in PR professionals is understanding what journalists need, and the characteristic that needs the most improvement is also understanding what journalists need.

Top 5 PR Trends to Watch in 2023

Top 5 PR Trends to Watch in 2023

In the midst of layoffs and economic uncertainty, what tactics will public relations firms turn to in the new year? Check out these five possibilities.

Five PR Strategies for Brand-Building Through the 2022 'SaaSacre'

Five PR Strategies for Brand-Building Through the 2022 'SaaSacre'

Fears of a possible recession have B2B SaaS companies feeling off-balance. But that doesn't mean branding has to stop. Time to pull out these five PR tactics and make your company stand out in a different way.

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