Recent research from Capterra reveals that most business leaders who have been through a crisis would practice their communications plan more in advance, use more communications tools, and broaden the scope of their communications plan. The survey was conducted among 243 US business leaders at the director level or above.
Only 49% of the respondents reported having a formal, documented crisis communications plan, with IT, business operations, and PR teams included most often. Cyberattacks were the most common cause of business crisis (28%).
The survey was conducted in January 2023, providing insight into the communications strategies businesses should prioritize in order to effectively manage a crisis.
What Leaders Would Change About Their Crisis Communications Plans
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