The market is shifting and SaaS companies are facing a harsh reality. Financial losses and decreased valuations have caused many to consider how they will conserve cash. PR investments are often the first to go, but marketers should double-down on their positioning and show their value to clients. Here are five approaches to maximize SaaS PR investments during a downturn.
Go beyond obvious news and get creative with interviews, customer stories, and internal data. Extract the positives and show why your company is a great place to work. Lean on leadership and use executives to project brand strength and market position. Lastly, own your expertise and offer informed recommendations.
The pandemic has caused a rough ride for SaaS companies, but it doesn't have to mean the end. Marketers can use these five approaches to make the most of their PR investments and come out stronger after the storm.
Five PR Strategies for Brand-Building Through the 2022 'SaaSacre'
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