AI Update, March 22, 2024: GPT-5, New YouTube AI Rules, 'AI-Washing,' More
Catch up on select AI news and developments from the past week or so. Stay in the know here.
OpenAI's ChatGPT is an advanced language system capable of producing natural-sounding written content in a matter of seconds. This has caused fear and excitement in marketing and PR circles, as it is free to use and could potentially replace jobs that are routine and formulaic. However, ChatGPT lacks the ability to establish an original viewpoint and craft a truly compelling narrative.
Copywriters and PR pros can gain an edge on AI by honing their capacity to build meaningful connections. Human qualities such as empathy, authenticity, and perspective are needed to create a unique brand identity and to make pitches that are tailored to individual interests. Additionally, staying ahead of trends and using ChatGPT as an assistant can help to ensure quality and originality of work.
By understanding the capabilities and liabilities of ChatGPT, people in the marketing and PR fields can use it as a tool for improvement. As long as people continue to strengthen their skills, relationships and the content they produce, AI will remain one step behind, allowing for more human success.
ChatGPT Is Everywhere. Here's How to Keep Your PR Job.
Don't worry ... it's FREE!
Catch up on select AI news and developments from the past week or so. Stay in the know here.
Catch up on select AI news and developments from the past week or so. Stay in the know here.
Two major announcements in the past week or so from major AI players demonstrate that the AI juggernaut continues to gain both business and technology momentum. Learn more.
What many of us are worried about is not inevitable. You don't have to surrender your craft or creativity or the joy you find in it to AI or Silicon Valley. Nor do you have to surrender your ethics. You have a choice.
Generative AI is undeniably having an impact on every facet of business (and our lives), and that certainly includes marketing. For marketers, adapting to and embracing genAI is not just an option, it's a necessity.
In the new year, one thing is clear: Artificial Intelligence (AI) is at the forefront of the marketing conversation. As we move further into 2024, the marketing landscape will be shaped by four trends.