You can have the best product, but if people don’t know about it, what good is it? Having a solid PR strategy and creating buzz around your enterprise is key to gaining public traction. Here are three ways to get more media placements and name recognition.
Home in on what's unique about your business and craft your pitches around that, making sure to use keywords to find different media outlets. Utilize your in-house talent by having them be interviewed and offer quotes for articles. Partner with other companies to cross-promote, taking into consideration the DR and traffic of a website before pitching. Put the audience first as it’s the best PR tactic.
Consider newsjacking and taking advantage of publications that don’t mind featuring your C-suite. Stay alert for free PR opportunities and look for businesses that offer services complementary to yours. Be generous in promoting your partners and their products and make sure to focus on what would most engage the audience of your target publications.
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Three Ways to Get More PR for Your Business
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