How Design Practices Enhance Your Marketing Strategy
Discover the transformative power of design in marketing. From brand identity to user-centric designs, visual strategies drive success. Read more.
Collaborations are important. The Barbie movie had over 100 brand partnerships, attracting publicity and reaching new audiences. This tactic can be applied to branded podcasts.
Don't silo within your native medium. Barbie was everywhere, not just on the big screen. Branded podcasts should also be promoted through various channels to reach a wider audience.
Tease your audience and evoke emotion. The Barbie movie used a breadcrumb strategy to create curiosity and conversation. Branded podcasts can do the same by teasing and creating a community around the show.
... continue reading belowHow the Barbie Movie's Marketing Genius Can Inspire Your Podcast—and Your Own Marketing
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Discover the transformative power of design in marketing. From brand identity to user-centric designs, visual strategies drive success. Read more.
AI computing giant NVIDIA underwent the biggest jump in brand value over the past year among major US brands, according to recent research.
Discover how the art of sonic branding can help your B2B brand identity resonate with your customers. Learn how strategic sound design can enhance brand recall, foster emotional connection, and set your brand apart. Read more.
Maybe you think you can coast without brand guidelines because your employees or contractors or customers implicitly understand your brand. They don't. Or maybe you think it's too expensive to create a guide. The reality? You can't afford not to.
Although acceptance of rebranding is growing among business leaders, many remain plagued by misconceptions that leave them hesitant to embrace what is a powerful strategy. Here are nine rebranding realities that will dispel those misconceptions.
Each type of marketing video has attributes that make it better at some tasks than others. Whiteboard videos excel at engaging and concisely conveying lots of information. But, with the right visual and production elements, they can also be great for branding.