Collaborations are important. The Barbie movie had over 100 brand partnerships, attracting publicity and reaching new audiences. This tactic can be applied to branded podcasts.
Don't silo within your native medium. Barbie was everywhere, not just on the big screen. Branded podcasts should also be promoted through various channels to reach a wider audience.
Tease your audience and evoke emotion. The Barbie movie used a breadcrumb strategy to create curiosity and conversation. Branded podcasts can do the same by teasing and creating a community around the show.
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How the Barbie Movie's Marketing Genius Can Inspire Your Podcast—and Your Own Marketing
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