
The Real Reason Your Shiny New Product Isn't Converting
Even the best B2B products can stall without clear messaging. Learn how to clarify your value proposition and accelerate sales momentum. Read more.
SMB owners faced customer acquisition as their primary marketing challenge in their first year of business, according to a Constant Contact and Ascend2 survey.
Customer acquisition, lack of resources, differentiation, and tracking effectiveness were top challenges. Owners chose marketing channels based on where customers spent time.
Top motivations for starting a business were work-life balance and independence. The report surveyed 1,645 SMB owners across 5 countries in Nov/Dec 2024.
... continue reading belowThe Top Marketing Challenges That New SMB Owners Face
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Even the best B2B products can stall without clear messaging. Learn how to clarify your value proposition and accelerate sales momentum. Read more.
What percentage of revenue are B2B enterprises devoting to marketing? What share of marketing budgets are going to personnel? How much are budgets expected to grow in the next year?
People age 12-15 express more interest now in technology, fashion, beauty/makeup, and podcasts than those age 12-15 did in 2021, and less interest in computers, the environment, and the news.
Reaching decision-makers requires more than impressions. Learn how association media helps B2B marketers boost credibility and engagement. Read more.
Taylor Swift's brand strategy reveals five marketing lessons rooted in long-term thinking, emotional storytelling, and ownership. Apply them to your own brand. Read more.
New survey data shows how Agile practices and AI integration drive productivity, reduce stress, and support compliance in B2B marketing. Read more.