Most B2B marketers plan to moderately increase marketing automation spend in 2025, according to recent research from ActOn and Ascend2.
The report was based on data from a survey of 207 B2B marketing professionals in the United States.
B2B marketers aim to improve data quality, identify ideal customers, personalize, and decrease costs with automation.
B2B Marketing Automation in 2025: Budget, Goal, and Focus Area Trends
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