The Most In-Demand Email Marketing Skills
Marketers say AI proficiency is the top skillset they plan to prioritize when hiring for their email marketing teams this year, according to recent research.
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Email marketers should not rely too heavily on external benchmarks, which can lead to mistakes.
Instead, it is important to get accurate benchmarks from your email service provider and consider factors such as industry and geography.
To use external benchmarks effectively, use them as guardrails, look at year-over-year and month-over-month changes, and assess the impact of inbox provider and ESP changes.
