Why You Need a Brand Style Guide (Even If you Think You Don't)

Why You Need a Brand Style Guide (Even If you Think You Don't)

Branding — Fri., Feb. 23, 2024

Customers expect more from businesses: a strong product and a clear brand purpose. Branding is essential for making lasting connections.

A brand style guide enforces consistency in branding, which can increase revenue by 20%. Strong brands can still go wrong without one.

A brand style guide outlines visual assets, brand identity, and tone. It's essential for designers and marketers and reinforces consistency in customer interactions.

... continue reading below
Sign up for free to read the full article.
Enter your email address to continue reading

Why You Need a Brand Style Guide (Even If you Think You Don't)

Don't worry ... it's FREE!

Already a member? Sign in now.

Related Articles

How Design Practices Enhance Your Marketing Strategy

How Design Practices Enhance Your Marketing Strategy

Discover the transformative power of design in marketing. From brand identity to user-centric designs, visual strategies drive success. Read more.

The Most Valuable US Brands

The Most Valuable US Brands

AI computing giant NVIDIA underwent the biggest jump in brand value over the past year among major US brands, according to recent research.

Sonic Branding for Memorable B2B Brands: How to Create a Sonic Identity

Sonic Branding for Memorable B2B Brands: How to Create a Sonic Identity

Discover how the art of sonic branding can help your B2B brand identity resonate with your customers. Learn how strategic sound design can enhance brand recall, foster emotional connection, and set your brand apart. Read more.

Nine Rebranding Myths and Misconceptions Debunked

Nine Rebranding Myths and Misconceptions Debunked

Although acceptance of rebranding is growing among business leaders, many remain plagued by misconceptions that leave them hesitant to embrace what is a powerful strategy. Here are nine rebranding realities that will dispel those misconceptions.

How the Barbie Movie's Marketing Genius Can Inspire Your Podcast—and Your Own Marketing

How the Barbie Movie's Marketing Genius Can Inspire Your Podcast—and Your Own Marketing

The Barbie movie is a marketing masterclass that offers valuable insights for branded podcasts—and marketers. The strategic marketing approach that made Barbie a global phenomenon can be applied to take your marketing to the next level.

Whiteboard Animation Videos Are Also for Branding: Here's How to Get It Right

Whiteboard Animation Videos Are Also for Branding: Here's How to Get It Right

Each type of marketing video has attributes that make it better at some tasks than others. Whiteboard videos excel at engaging and concisely conveying lots of information. But, with the right visual and production elements, they can also be great for branding.

Subscribe to the MarketingProfs Today newsletter