
How to Build a Trusted B2B Brand in an AI-First World
B2B buyers trust peers more than polished marketing. Learn how to rebuild credibility and stand out in an AI-saturated landscape. Read more.
Customers expect more from businesses: a strong product and a clear brand purpose. Branding is essential for making lasting connections.
A brand style guide enforces consistency in branding, which can increase revenue by 20%. Strong brands can still go wrong without one.
A brand style guide outlines visual assets, brand identity, and tone. It's essential for designers and marketers and reinforces consistency in customer interactions.
... continue reading belowWhy You Need a Brand Style Guide (Even If you Think You Don't)
Don't worry ... it's FREE!
B2B buyers trust peers more than polished marketing. Learn how to rebuild credibility and stand out in an AI-saturated landscape. Read more.
A study shows how emotionally resonant B2B ads can build brand strength and drive brand value and business performance. Read more.
Learn how the Image Processing Maturity Model helps brands evolve from basic image resizing to AI-powered dynamic optimization for better performance and engagement. Read more.
Which B2B brands have the highest brand value in 2025? Which have the strongest perceived brand equity? To find out, researchers analyzed the value and strength of thousands of B2B brands.
In B2B marketing, brand inconsistency erodes trust and ROI. Scalable infrastructure—not just guidelines—is essential for consistency and growth. Read more.
This article by the "father of modern branding" explores three growing branding challenges—disruption, distrust, and data—and their implications for modern brand strategy. Read more.